Final front cover

Final feature article

Final contents page

Basic editing

Contrast was also important when editing my 'Jack East' photos. The differences before and after editing reveal the dullness of the photo without any contrast/effects. When editing, I increased the brightness and contrast of the photo and fixed the lighting in order to have all the focus on the model and the guitar. It helps to give a fresh and a new stand out look to the artist which will look good on the page.

           BEFORE                                                      AFTER

Contents page artist- Jack East

Artist- Jack East

 

Age- 22

 

Image-New look/music. (returning to music industry)

This is my contents page artist- JACK EAST

I will using one of these images in my contents page to show another artist trying to make it to the top again. The photos are casual and natural as my model sang and played the guitar at the same time. I believe these photos work as they reveal a chilled out, passionate musican. I got my model to wear a smart shirt which helped with the more sophisticated look, however the jeans help to add to the young/cool look. I am happy with how they came out and the white background behind helps to put more focus on the artist.

Photo-shoot 2

Artist- Scarlett Harper

Age- 21

This is my second shoot of pop artist, Scarlett Harper. My model is now dressed in more formal clothes and is showing a more elegant approach to fashion and music. The shoot went well and it shows a different, more sophisticated look to Harper which I wanted to do.

Photo-shoot 2-

Main feature article photography- Scarlett Harper

Artist- Scarlett Harper
Age- 21
Image- Young/ new music and fashion artist

The shoot went very well and the lighting seemed to be good in all the photos. The main focus in all the photos is on Scarlett Harper which was the aim. The guitar and rose petals work well in the photographs as they show the musical and fun side to the artist. These photos reveal the fun side to Harper, however I will be doing another shoot which will show a more elegant and sophisticated side to her.

Draft Feature Article on Scarlett Harper

SCARLETT HARPER- EYE DAZZLING ARTIST 

Scarlett Harper (RUBI NEWS)

The captivating, ravishing, glamour Queen of West London- the sensational, SCARLETT HARPER.

From successful university graduate to world-wide singing superstar, the 21 year old is now brining us more by releasing her new and exclusive debut album 'This is Now', including the number.1 hit Changes

Unlike other global singing sensations, Harper did not find out her passion and gift for music until secondary school when she auditioned for her first school show, 'FAME'. This was the pivotal point in Harper's life as she charmed and mesmerized the judges as her musical talent was discovered. She got given the leading roll in which she took on with dedication and enthusiasm and in doing so, stole the stage. It was here onwards that Harper knew she wanted to be a performer and so took up singing lessons in her spare time and posted her videos on-line to You-Tube.

When talking to RUBI Harper revealed her lyrics are personal and always relate back to past experiences which got her here today. "When writing lyrics to my music, I feel like I am re-creating memories that were in the past and it always brings out the best in me as I remember the eventful times in my life." She went onto say, "It is not always good things in which I remember which reminds me that life is never filled with only positive events, there will always be the times you do not want to remember but we must embrace them". Harper's positive and upbeat attitude is what her fans admire about her and it is shown in her new album 'This is Now'. The album includes the number.1 hit single Changes which topped the charts earlier this year. The new album 'This is Now' will include this stunning song along with 9 others.

When doing this exclusive interview with RUBI  Harper revealed  how the album represents her totally new image and shows her transformation from student to sensation. "The idea of the album was to show my fans how people's image can change within a year, however their personality will always be the same" She carried onto say- "When writing Changes, I wanted the lyrics to be personal and relate-able as it can be a significant part in someone's life. It took me almost 3 months to write which reveals how much work I put into my music and shows how much it means to me. I hope my fans are able to recognise this in all my music and enjoy the whole album."

Harper's future is looking positive so far as she has a lot ahead of her. As her music becomes global, her image will too. RUBI spoke to Harper about her latest fashion line in which she released last year and it is already a hit with the public. "The opportunities I have had have been amazing, releasing my own fashion line was something I never thought I'd do but I worked hard for it and appearing in London Fashion Week was truly incredible and I will never forget it." Harper's designed clothing is available online now at -www.scarlettharperfashion.com. 

RUBI wish Harper all the best as 'This is Now' is released and we hope to see more of her music soon. To find out more about this exclusive interview visit www.rubimagazines.co.uk. 

Draft contents page

I wanted my contents page to be filled with relevant and exciting new information which will interest the reader. I will be introducing new artists on this page (including both solo and group.) I believe that by doing this, the reader will then find something that they enjoy personally and it will also help promote the other artists. I will be in-bedding photos for effect and to make them stand out on the page. This again will draw the reader in. The page will be colourful but at the same time using the same colour scheme which is presented on the front cover in order to get a slick and sophisticated feel. 

Draft feature article

When planning my feature article, I wanted it to be something new and striking which is unmissable. The main focus on the two pages will be on Scarlett Harper who is also presented on the front cover, I will again use the dominant colour scheme but I will also be in-bedding quotes and photos in order to entice the reader. The page will be well structured and laid-out in order for an easy read, again this presents the sophisticated feel which the magazine is about. The photo will take up one whole page in order for the audience to get a clear image who the artist is.

Draft front cover

I wanted to really focus on my front cover as I believe this is what actually entices the reader into the magazine. It needs to be clear and presentable which sets a clear message across to the audience. The main image will be of Scarlett Harper who will appear in the feature article. I am thinking of making the page quite busy with information but at the same time I aim to keep it neat and easy to read. The image will be essential in the front cover and will take up the page in order to make the audience get a good first impression of the artist. Here I will show my dominant colour scheme.

Final Photography Ideas

More contents page ideas

Brief planning of photography and contents page

Appearance planning

Feature article planning

House style research

CONTENTS PAGE

FEATURE ARTICLE

Final masthead design

Masthead designs

Chosen design name

Name planning

Summary of my target audience and character profile

Initial ideas for my music magazine

Market research video

Analysing magazine feature articles

KERRANG! MAGAZINE-

Q MAGAZINE-

MOJO MAGAZINE-

Analysing magazine contents pages

Analysing magazine covers

Readership profiles

Friday 26th September

Target audiences of Q magazine-





Q readers are affluent – 72% are ABC1 and have high disposable income.

Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards 
winning photography.

10 products that could be in the magazine-

• Blue De Chanel- Mens expensive perfume to appeal to males as it is eestablishedas an expensive magazine. (Demographics A- higher management) (Psychographics- Succeeders)
• Cars (Skoda and Nissan)- Middle range cars, typically family cars. (30-50 age range. Average prices)
• Carling beer- Appeal typically to men as 68.3% read this magazine. Middle class men.
• Jack Daniels- Whiskey- More expensive, appeal to men again as 68.3% are male readers.
• Band merchandise (clothing)- Shows how money is still spent on music and clothing. Shows the audiences iinterestsand have the money to buy it.
•  Gadgets/ accessories (headphones)- Expensive headphones inside ( £120) Appeal to target audience (succeeders) More money.
• Festivals (Festival Portmeirion)- Expensive festival in Portmeirion (North Wales). Tickets can be from £170 , appeal again to ABC1
• Music albums- Further advertisement, again shows interest in music (ABC1)
• Holiday destinations- Shows how middle/upper class families can afford these places. (California) appeals to them as they have the money to go. (Succeeders)
• Award events- Once again this shows the readers interest and gives them an insight and key dates to remember.

 The magazine appeals to an ABC1 target audience as most of the articles inside portray the idea of people who have money and who like more expensive taste. With the above products in the magazine, the reader would get drawn in as the articles would fit in with their lifestyles.The layout is also important as there is a lot of information on the pages meaning that the reader would get all the information they need meaning that they are more likely willing to buy a more expensive product (eg- headphones). 

Target audiences of Kerrang magazine-

10 products that could be in the magazine-

• Band merchandise- appeals to the younger age group of 22 which shows the younger profile. As above it says the age group it is aimed at is perfect for film, games and mobile technology to appeal to this age group (Demographics DE) These people would also be Explorers as they are the first to try new brands.
• Newest music albums-  Once again appeal to the younger age group (Explorers) This is because because they are the first to try new brands and experiment and so this would appeal to the target audience. As we can see from above Kerrang readers are the heaviest music consumers purchasing over 6 albums per month and 8 times more likely to spend over £200 a year on albums. From this strong advertisement we can see the affect in which is has on the purchase of new music.
• Latest technology- This would appeal to Explorers and Reformers as all the target audience would be aware of good taste and so would be interested in spending more money on expensive and better quality technology (would appeal to DE like students) 
• Festival dates (Reading and Leeds)- Would defiantly attract the younger age group (15-16 year old onward) One of the most popular music festival of the year for younger people. The performers and music would also attract these thousands of young people who go. In addition to this, the way in which Kerrang is aimed at 22 year olds suggests how Reading and Leeds festival could be aimed at them.
• Alcohol (Fosters)- The way in which cheap alcohol is advertised suggests Strugglers and people who's purchases may cause impact and sensation. This could be aimed at people like students (explorers, DE) 
• Clothing lines- Clothing brands (eg, River Island) would attract the younger generation as the clothes would appear to be trendy and stylish. Would appeal to students.
• Cars (Fiat)- First cars would appeal to the age range (on average of 22). Could be quite expensive taste which would appeal to target audience. 
• Award events- Once again this shows the readers interest and gives them an insight and key dates to remember.
• Music equipment (guitars)- Shows musical interests and gives readers an insight to the best equipment available for the best price which is perfect for students (DE)
• Camping equipment- (cheap festival tents)- Fits in with the idea of younger people going to festivals and shows cheap budget equipment available for them. This will show them quality equipment for cheap money. 

The magazine would appeal to DE target audiences, typically explorers. In Kerrangs media pack they revealed that the magazine would be addressed to younger age groups which has an average of 22. The articles above portray the idea of a younger age group and people who are willing to try out new products which have been presented and that are available to them. The font on the main masthead also appeals to the target audience as it is broken and smashed which gives the whole imagine a fun yet dangerous feel. It could make the reader feel excited and intrigued to what the magazine beholds. 

Target audiences of MOJO magazine-

From this we can see that MOJO is a very popular magazine for males with 73.1% being men, compared with 26.9% being female. In addition to this, we can also see that in demographics the people who read this magazine are of a ABC1 profile with the most common age range of 45-54. This could demonstrate how the main people who read MOJO are probably from a family background (who have good income) and who are most likely to be mainstreamers and succeeders. From the photo below from the official MOJO website, it reveals how popular it is and how those who read MOJO are 'obsessed' with music. From this we gain the idea that this magazine is the one to read if you want quality music products and exclusive music information.  

10 products that would be in MOJO

• Music technology (SONOS speakers)- SONOS is an expensive music speaker sound system which is perfect for being advertised in this magazine. This is because, the speaker would appeal to the target audience (people of high income- mainstreamers and succeeders ABC1) The reader would get an insight as to the best products to buy and the best quality. 
• Latest music albums available- an ABC1 audience would like to be kept up to date with all the new music available as MOJO revealed that all their readers are 'music obsessed'. This would appeal to the audience as they would be more likely to buy the music if they have an insight to what it is like.
• Men's body fragrances (Calvin K)- CK is a well known brand for body fragrances and which is at a sensible price. It would appeal  to the target audience (ABC1) as they would be looking for good quality products but at the same time, at a reasonable price. 
• Holiday destinations (Caribbean)- Holiday destinations are perfect for magazines like MOJO. This is because typically the people who read it have a good income and are more likely to travel abroad. Places like the Caribbean require a lot of money and the people who read this magazine are portrayed as the people who do. Readers will get an insight to what luxuries await them. 
• Music festivals/ exclusive gigs- MOJO is the perfect place to advertise music festivals as it is open for all music lovers and music 'obsessed' people. 24% of people are aged between 15-24 which means that festivals could appeal to them as the younger generation.
• Cars (BMW's)- BMW's are typically seen as more expensive cars and this would appeal to the reader. This is because the audience (ABC1) are people who are likely to have a family and so would want a practical but nice car. 17.2 % are 35-44 which could demonstrate the age in which people have their families.  
• Alcohol (Champagne)- This shows a more expensive taste in alcohol which would appeal to succeeders and mainstreamers. They would like the best product and highest quality.
• Music instruments- This would attract the music obsessed audience and so by reading the magazine they could want to get more involved with music by learning to play an instrument. This could appeal to any audience but the people who read MOJO could want the best quality.
• Clothing- (Next) This would draw the reader in as it could show a more expensive taste in clothing but also could show some good deals which would be perfect for a family situation. 
• Band merchandise- This would appeal to true music lovers as they would want to spend money on the artists in which they like and it would further their obsession for music.

The font of masthead MOJO could attract the target audience as the writing could appear to be quite fun but also, sophisticated and bold. This could attract the older age group as there is a large age range in this magazine. The background with the blue and pink swirls also portrays the idea of a fun feel which draws the audience in as it appears to be attractive. It also gives it a unisex feel (both female and male) although the large proportion who read MOJO are male.

  

Preliminary Evaluation

Preliminary Finished cover

Preliminary Features/ article ideas

Preliminary choice in photos

 

Preliminary experimenting with photos

Preliminary styles of font