Friday 26th September
Target audiences of Q magazine-
Q readers are affluent – 72% are ABC1 and have high disposable income.
Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards
winning photography.
winning photography.
10 products that could be in the magazine-
- Blue De Chanel- Mens expensive perfume to appeal to males as it is eestablishedas an expensive magazine. (Demographics A- higher management) (Psychographics- Succeeders)
- Cars (Skoda and Nissan)- Middle range cars, typically family cars. (30-50 age range. Average prices)
- Carling beer- Appeal typically to men as 68.3% read this magazine. Middle class men.
- Jack Daniels- Whiskey- More expensive, appeal to men again as 68.3% are male readers.
- Band merchandise (clothing)- Shows how money is still spent on music and clothing. Shows the audiences iinterestsand have the money to buy it.
- Gadgets/ accessories (headphones)- Expensive headphones inside ( £120) Appeal to target audience (succeeders) More money.
- Festivals (Festival Portmeirion)- Expensive festival in Portmeirion (North Wales). Tickets can be from £170 , appeal again to ABC1
- Music albums- Further advertisement, again shows interest in music (ABC1)
- Holiday destinations- Shows how middle/upper class families can afford these places. (California) appeals to them as they have the money to go. (Succeeders)
- Award events- Once again this shows the readers interest and gives them an insight and key dates to remember.
The magazine appeals to an ABC1 target audience as most of the articles inside portray the idea of people who have money and who like more expensive taste. With the above products in the magazine, the reader would get drawn in as the articles would fit in with their lifestyles.The layout is also important as there is a lot of information on the pages meaning that the reader would get all the information they need meaning that they are more likely willing to buy a more expensive product (eg- headphones).
Target audiences of Kerrang magazine-
10 products that could be in the magazine-
- Band merchandise- appeals to the younger age group of 22 which shows the younger profile. As above it says the age group it is aimed at is perfect for film, games and mobile technology to appeal to this age group (Demographics DE) These people would also be Explorers as they are the first to try new brands.
- Newest music albums- Once again appeal to the younger age group (Explorers) This is because because they are the first to try new brands and experiment and so this would appeal to the target audience. As we can see from above Kerrang readers are the heaviest music consumers purchasing over 6 albums per month and 8 times more likely to spend over £200 a year on albums. From this strong advertisement we can see the affect in which is has on the purchase of new music.
- Latest technology- This would appeal to Explorers and Reformers as all the target audience would be aware of good taste and so would be interested in spending more money on expensive and better quality technology (would appeal to DE like students)
- Festival dates (Reading and Leeds)- Would defiantly attract the younger age group (15-16 year old onward) One of the most popular music festival of the year for younger people. The performers and music would also attract these thousands of young people who go. In addition to this, the way in which Kerrang is aimed at 22 year olds suggests how Reading and Leeds festival could be aimed at them.
- Alcohol (Fosters)- The way in which cheap alcohol is advertised suggests Strugglers and people who's purchases may cause impact and sensation. This could be aimed at people like students (explorers, DE)
- Clothing lines- Clothing brands (eg, River Island) would attract the younger generation as the clothes would appear to be trendy and stylish. Would appeal to students.
- Cars (Fiat)- First cars would appeal to the age range (on average of 22). Could be quite expensive taste which would appeal to target audience.
- Award events- Once again this shows the readers interest and gives them an insight and key dates to remember.
- Music equipment (guitars)- Shows musical interests and gives readers an insight to the best equipment available for the best price which is perfect for students (DE)
- Camping equipment- (cheap festival tents)- Fits in with the idea of younger people going to festivals and shows cheap budget equipment available for them. This will show them quality equipment for cheap money.
The magazine would appeal to DE target audiences, typically explorers. In Kerrangs media pack they revealed that the magazine would be addressed to younger age groups which has an average of 22. The articles above portray the idea of a younger age group and people who are willing to try out new products which have been presented and that are available to them. The font on the main masthead also appeals to the target audience as it is broken and smashed which gives the whole imagine a fun yet dangerous feel. It could make the reader feel excited and intrigued to what the magazine beholds.
Target audiences of MOJO magazine-
From this we can see that MOJO is a very popular magazine for males with 73.1% being men, compared with 26.9% being female. In addition to this, we can also see that in demographics the people who read this magazine are of a ABC1 profile with the most common age range of 45-54. This could demonstrate how the main people who read MOJO are probably from a family background (who have good income) and who are most likely to be mainstreamers and succeeders. From the photo below from the official MOJO website, it reveals how popular it is and how those who read MOJO are 'obsessed' with music. From this we gain the idea that this magazine is the one to read if you want quality music products and exclusive music information.
10 products that would be in MOJO
- Music technology (SONOS speakers)- SONOS is an expensive music speaker sound system which is perfect for being advertised in this magazine. This is because, the speaker would appeal to the target audience (people of high income- mainstreamers and succeeders ABC1) The reader would get an insight as to the best products to buy and the best quality.
- Latest music albums available- an ABC1 audience would like to be kept up to date with all the new music available as MOJO revealed that all their readers are 'music obsessed'. This would appeal to the audience as they would be more likely to buy the music if they have an insight to what it is like.
- Men's body fragrances (Calvin K)- CK is a well known brand for body fragrances and which is at a sensible price. It would appeal to the target audience (ABC1) as they would be looking for good quality products but at the same time, at a reasonable price.
- Holiday destinations (Caribbean)- Holiday destinations are perfect for magazines like MOJO. This is because typically the people who read it have a good income and are more likely to travel abroad. Places like the Caribbean require a lot of money and the people who read this magazine are portrayed as the people who do. Readers will get an insight to what luxuries await them.
- Music festivals/ exclusive gigs- MOJO is the perfect place to advertise music festivals as it is open for all music lovers and music 'obsessed' people. 24% of people are aged between 15-24 which means that festivals could appeal to them as the younger generation.
- Cars (BMW's)- BMW's are typically seen as more expensive cars and this would appeal to the reader. This is because the audience (ABC1) are people who are likely to have a family and so would want a practical but nice car. 17.2 % are 35-44 which could demonstrate the age in which people have their families.
- Alcohol (Champagne)- This shows a more expensive taste in alcohol which would appeal to succeeders and mainstreamers. They would like the best product and highest quality.
- Music instruments- This would attract the music obsessed audience and so by reading the magazine they could want to get more involved with music by learning to play an instrument. This could appeal to any audience but the people who read MOJO could want the best quality.
- Clothing- (Next) This would draw the reader in as it could show a more expensive taste in clothing but also could show some good deals which would be perfect for a family situation.
- Band merchandise- This would appeal to true music lovers as they would want to spend money on the artists in which they like and it would further their obsession for music.
The font of masthead MOJO could attract the target audience as the writing could appear to be quite fun but also, sophisticated and bold. This could attract the older age group as there is a large age range in this magazine. The background with the blue and pink swirls also portrays the idea of a fun feel which draws the audience in as it appears to be attractive. It also gives it a unisex feel (both female and male) although the large proportion who read MOJO are male.
